August Jackson served as the full-service event partner, providing a full end-to-end solution. Our team managed the full attendee experience from initial planning through onsite execution, including event strategy and creative, registration, transportation, food and beverage, speaker coaching and session content, environmental design, technical production, and the overall attendee journey.

Beyond the main stage, the experience extended into an event app, onsite signage, gamification, an awards celebration, and an interactive innovation zone. Six hands-on booths gave attendees opportunities to explore the company’s products and services between sessions, while an onstage Family Feud-style game brought energy and key messaging in an unexpected format.  

Kickoff interviews and attendee moments captured throughout the event culminated in a high-impact closing sizzle, bringing the story of the four-day sales kickoff together and giving the audience one final moment of connection. 

The four-day internal sales kickoff turned a traditional meeting into an integrated employee experience built around energy, connection, and company strategy. With one narrative carried across the main stage, interactive experiences, content, and environmental touchpoints, the program gave 600 sales team members multiple ways to engage with key messages and the company’s product and services story.