THE ASK

A longstanding client asked AJ to reimagine its global executive summits—creating bold, memorable experiences for an audience of senior leaders who have seen it all. Our work culminated in a first-of-its-kind gathering at a next-generation venue known for immersive 360° storytelling.

THE APPROACH

Unify content, experience design, and technical direction to create shared perspective at scale—so thousands of leaders feel close to the message, not just close to the stage.

THE EXPERIENCES

1) Global Executive Summit (Convention Center)

• Design: In-the-round staging with a 360° visual canvas to make a vast hall feel intentional and intimate.
• Storytelling: A single, through-line narrative carried across keynotes, panels, and motion content.
• Outcome: An immersive “every seat is prime” environment that aligned leaders around a common vision.

2) Flagship Leadership Summit 2024 (Next-Gen Immersive Venue)

• Scale: Two-day program for 7,000 senior leaders and partners.
• Content: 5+ hours of custom plenary programming on a curved media environment.
• Technology: 64-channel mixed audio and haptics-enhanced seating for synchronized, full-body immersion.
• Signature Moment: A private, one-of-a-kind concert capped the event with an unforgettable experience.

THE IMPACT

• Energized 7,000+ global leaders with strategically designed, immersive experiences.
• Established a new benchmark for large-scale executive events in the U.S.
• Qualitative feedback: Attendees reported feeling energized, inspired, and part of something bigger than themselves.