Hewlett Packard Enterprise

Setting the stage for HPE Discover 2026

THE ASK

HPE needed a partner to help deliver HPE Discover Las Vegas, the brand’s largest single program designed to inform, energize, and connect more than 13,000 customers, partners, executives, stakeholders, and team members. We were challenged with creating a fully immersive experience from a blank canvas. Across a full week of programming, every environment, session and technical detail needed to work together as one seamless attendee experience.

THE EXPERIENCE  

Across The Venetian, August Jackson supported and helped shape the creative vision for an expansive program that included the main stage keynote, three general sessions, show-floor theaters, technical trainings, ancillary room AV, entrance portal, opening moment, and over 200 breakouts.  

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August Jackson concepted and created an immersive keynote entrance portal featuring moving kinetic tiles, bold visuals and custom audio that built anticipation and transitioned attendees from the showcase floor to the main stage. Once inside, that momentum carried directly into a powerful opening moment featuring more than 100 lasers and bringing light, sound, motion and storytelling together at scale. 

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To close out the week, AJ produced a celebration concert featuring Imagine Dragons that gave attendees one final, high-energy moment to connect and celebrate. 

From creative concepting, staging, room flow and visual displays to technical direction, speaker and production support, every detail worked together to keep the attendee journey smooth and the energy moving. 

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THE IMPACT 

Across 500 feet of screens and staging, 102 in-room lasers, hundreds of kinetic tiles, each element worked together to create a cohesive event. The result was an experience that matched the scale of HPE Discover without losing the sense of connection at its center. From the entrance portal to the final concert, AJ helped turn a complex week of programming into an experience that felt energized and memorable.  

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You didn’t just deliver an event, you helped create an experience that exceeded expectations in every way. The result was something truly remarkable, and something that few could have imagined at the outset.