THE ASK
After the HPE + CSC merger, DXC Technology needed a powerful brand launch to energize internal teams, engage partners, and signal market strength as an enterprise tech leader.

Building on that momentum, DXC Insurance engaged AJ to produce a global series of C-suite customer engagement events that would bring the brand to life and deepen customer relationships in key international markets.

THE EXPERIENCES

1) DXC Leadership Conference (Brand Launch Event)

• Scale: Five-day program uniting 2,800 employees, partners, and executives.
• Design: A unified layout connected sessions, demos, and showcases to reveal the full breadth of DXC’s capabilities.
• Identity: Immersive staging and storytelling activated the new brand.
• Engagement: Custom event app with 93% attendee participation.
• Spaces: High-touch registration and branded conversation spaces designed for deeper engagement and alignment.

2) Global C-Suite Customer Engagement Series

• Scale & continuity: Following a successful brand launch, DXC Insurance partnered with AJ to shape a repeatable global event footprint.
• Markets: From Singapore to London to Charleston, AJ manages end-to-end production for DXC Insurance’s VIP customer conferences across multiple international venues.
• Consistency with local relevance: Each event reflects regional culture while delivering a polished, uniform brand experience with DXC thought leaders.

THE IMPACT

• Year-over-year growth in attendance and engagement across the series.
• The customer engagement series has quickly become a marquee touchpoint for C-suite customers, elevating expectations for DXC’s corporate events globally.
• 2,800+ attendees united at brand launch; 93% app engagement.