Challenge
Ahead of two blockbuster launches, a global pharma leader needed to quickly energize and align nearly 800 geographically dispersed sales reps—all while fostering a sense of shared purpose and excitement.
Solution
AJ designed and executed a five-day, multi-site experience focused on alignment, confidence building, and momentum.
Highlights included:
- Seamless event execution across five venues with livestream integration to ensure a unified experience
- High-impact keynotes and panels that reinforced shared goals and mission
- Interactive training modules to boost product fluency
- A custom mobile app that gamified event participation, tapping into the competitive nature of the sales team to drive engagement
- Augmented reality installations that brought patient stories to life, reinforcing empathy and the team’s greater ‘why’
Results
- Launch Readiness: 97% of attendees felt prepared and ready for launch
- Education: 98% gained insights valuable to their daily work
- Launch Excellence: The client achieved launch excellence with two record-setting therapeutics
AJ helps elevate our communications and events to new heights we couldn’t reach alone.
